10 Best Toners for Brassy Hair in 2026

Redken Color Extend Blondage Purple Shampoo

Price: $24 - $30

Redken's Blondage shampoo uses a concentrated violet pigment system that neutralizes yellow tones in one to three minutes of contact time. The formula is backed by a citric acid-based bonding system that strengthens hair during toning, which is a welcome addition since bleached hair is already compromised.

The pigment level is well calibrated. It tones noticeably without turning hair purple, which is a common problem with overly pigmented alternatives. Used once or twice per week in place of regular shampoo, it keeps blonde and highlighted hair looking fresh between salon visits. The lather is rich and the scent is pleasant without being overpowering.

Pros: Well-balanced pigment, strengthening formula, quick results, pleasant scent

Cons: Can stain hands and shower tiles temporarily, sulfate-containing formula

Moroccanoil Color Depositing Mask in Platinum

Price: $30 - $38

This toning mask doubles as a deep conditioner, which makes it ideal for bleached hair that needs both color correction and moisture. The Platinum shade deposits cool violet pigments while argan oil, apricot kernel oil, and amino acids condition the hair shaft. Leave it on for five to seven minutes for light toning or up to fifteen minutes for more intense correction.

The mask texture is thick and creamy, spreading easily through hair without dripping. Results last through several washes, reducing the frequency you need to tone. For anyone whose hair feels dry and straw-like after bleaching, this product addresses both problems simultaneously.

Pros: Conditions while toning, argan oil formula, adjustable intensity, long-lasting results

Cons: More expensive than shampoo options, can over-deposit if left too long

Fanola No Yellow Shampoo

Price: $14 - $20

Fanola is an Italian salon brand that packs an intense purple pigment into an affordable shampoo. It is the most heavily pigmented option in this roundup, which makes it extremely effective at neutralizing stubborn brassiness but also easy to overdo. Start with one minute of contact time and increase gradually until you find the right duration for your hair.

The formula is straightforward and effective. It does not contain the conditioning ingredients found in pricier options, so pairing it with a good conditioner is essential. Fanola is a favorite among hairstylists for its raw toning power, and the large bottle size makes it one of the best values available.

Pros: Intense pigment for stubborn brassiness, affordable, large bottle, salon favorite

Cons: Easy to over-tone, not conditioning, stains everything purple, strong scent

Olaplex No.4P Blonde Enhancer Toning Shampoo

Price: $30 - $36

Olaplex brought their bond-building technology into a purple shampoo with the No.4P. The patented bis-aminopropyl diglycol dimaleate works to repair broken disulfide bonds in the hair while violet pigments tone out brassiness. It is the best choice for severely damaged bleached hair that needs structural repair alongside color maintenance.

Toning intensity is moderate, sitting between the gentle Redken and the aggressive Fanola. The formula is sulfate-free and pH-balanced, which protects color-treated hair. The conditioning effect is noticeable immediately, leaving hair softer and more manageable after rinsing.

Pros: Bond-building technology, sulfate-free, conditioning, moderate toning strength

Cons: Expensive for a shampoo, smaller bottle, mild toning may not satisfy heavy brassiness

Matrix Total Results Brass Off Blue Shampoo

Price: $18 - $24

While purple shampoos target yellow tones, blue shampoos target orange tones, which is the bigger problem for brunettes with highlights or lightened brown hair. The Matrix Brass Off uses concentrated blue pigments to cool down the warm orange that appears in level 5 to 8 hair (medium to light brown range).

If your hair is more orange-brassy than yellow-brassy, a blue shampoo is what you actually need. The formula is gentle enough for weekly use and includes a conditioning complex that prevents the dryness common with pigmented shampoos. Results are visible after the first wash.

Pros: Targets orange brassiness specifically, conditioning formula, visible first-wash results, affordable

Cons: Only for orange tones (not yellow), can tint very light hair, blue pigment stains